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Discursive strategies in the branding of Fortune Global 500 Chinese manufacturing companies
D. Li and U. T. Chow
This fascinating study by Dongmei Li and Ung T'chiang Chow delves into how Fortune Global 500 Chinese Manufacturing Companies craft their corporate brand identities. By employing critical genre analysis, they unveil the rhetorical strategies that highlight these companies' strengths and competitive edge. Join us as we explore the art of corporate branding through language and strategic word choices!
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