Business

COVID-19 impact and survival strategy in business tourism market: the example of the UAE MICE industry

A. A. Aburumman

This study conducted by Asad A. Aburumman explores the profound impact of COVID-19 on the global and UAE MICE markets. It highlights drastic demand reductions due to travel restrictions and presents innovative survival strategies through a 5P marketing approach and outsourcing methods.

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Playback language: English

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