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Analysing effective social media communication in higher education institutions

Education

Analysing effective social media communication in higher education institutions

P. Capriotti and I. Zeler

Discover how communication strategies of 70 higher education institutions across various continents unfold on social media. This insightful research by Paul Capriotti and Ileana Zeler reveals a pattern of passive engagement and emphasizes the need for dynamic interaction in institutional communication online.

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