This study investigates the roles of internal communication (IC), job engagement (JE), organizational engagement (OE), and job satisfaction (JS) in fostering employee loyalty (EL) in Vietnamese higher education institutions (HEIs), using social exchange theory. A survey of 255 respondents from HEIs in Binh Duong province utilized partial least squares structural equation modeling (PLS-SEM). Findings reveal significant positive relationships between IC and JS, JE, OE, and EL. OE significantly mediates the IC-JS and IC-EL relationships. The study contributes to understanding employee loyalty mechanisms in emerging economies and HEIs.
Publisher
Humanities and Social Sciences Communications
Published On
Jun 15, 2023
Authors
Cao Minh Anh Nguyen, Minh-Tri Ha
Tags
internal communication
job engagement
job satisfaction
employee loyalty
organizational engagement
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