The interplay between internal communication, employee engagement, job satisfaction, and employee loyalty in higher education institutions in Vietnam

This study investigates the roles of internal communication (IC), job engagement (JE), organizational engagement (OE), and job satisfaction (JS) in fostering employee loyalty (EL) in Vietnamese higher education institutions (HEIs), using social exchange theory. A survey of 255 respondents from HEIs in Binh Duong province utilized partial least squares structural equation modeling (PLS-SEM). Findings reveal significant positive relationships between IC and JS, JE, OE, and EL. OE significantly mediates the IC-JS and IC-EL relationships. The study contributes to understanding employee loyalty mechanisms in emerging economies and HEIs.

Cao Minh Anh Nguyen, Minh-Tri Ha