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Abstract
This study investigates the influence of social media on learning within Saudi Arabian higher education institutions. Utilizing the e-learning acceptance model (e-LAM), it examines variables impacting Saudi students' inclination to use social media for educational purposes. A survey of 369 undergraduates reveals significant relationships between social media adoption intentions and performance and self-efficacy, but not communication functionality or effort.
Publisher
HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS
Published On
Jun 21, 2024
Authors
Mohammad Mulayh Alshammari, Yaser Hasan Al-Mamary, Aliyu Alhaji Abubakar
Tags
social media
higher education
e-learning acceptance model
Saudi Arabia
student engagement
educational technology
self-efficacy

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