The Arts

Yesterday once more: collective storytelling and public engagement with digital cultural products on the music streaming platform

C. Wang, X. Zhang, et al.

Discover how emotions and memories in user comments on NetEase Cloud Music can drastically elevate a song’s popularity! This exciting research by Cheng-Jun Wang, Xinzhi Zhang, Zepeng Gou, and Youqin Wu unveils the powerful impact of autobiographical narratives and negative emotions, especially for rising artists. Don't miss out on the insights into collective storytelling shaping cultural phenomena in the digital age.

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Playback language: English

Index

Abstract

This study investigates how emotions and memories expressed in user comments on NetEase Cloud Music influence song popularity. Using narrative transportation theory, the researchers found that autobiographical narratives and negative emotions in comments significantly boost a song's influence, particularly for emerging artists. The study highlights the role of active audiences and collective storytelling in shaping the success of cultural products on digital platforms.

Publisher

Humanities and Social Sciences Communications

Published On

Sep 10, 2024

Authors

Cheng-Jun Wang, Xinzhi Zhang, Zepeng Gou, Youqin Wu

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