BusinessHumanities and Social Sciences Communications
Women's online opinions are still not as influential as those of their male peers in buying decisions
O. Fan-osuala
This research by Onochie Fan-Osuala explores the intriguing question of whether women's online product reviews hold as much sway as men's in shaping consumer decisions. Findings reveal a bias against women's opinions, especially for male-gender-typed products, raising fascinating implications about online influence.
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