BusinessHumanities and Social Sciences Communications
Women's online opinions are still not as influential as those of their male peers in buying decisions
O. Fan-osuala
This research by Onochie Fan-Osuala explores the intriguing question of whether women's online product reviews hold as much sway as men's in shaping consumer decisions. Findings reveal a bias against women's opinions, especially for male-gender-typed products, raising fascinating implications about online influence.
Related Publications
Explore these studies to deepen your understanding
Adjacent work that informs or extends this paper's methodology and findings.
Education
Quality of instructor, fear of COVID-19, and students' anxiety as predictors of student satisfaction and academic effort in online classes
I. P. Bajs, V. Bazdan, et al.
Veterinary Science
Trade-offs in the externalities of pig production are not inevitable
H. Bartlett, M. Zanella, et al.
Business
The government intervention effects on panic buying behavior based on online comment data mining: a case study of COVID-19 in Hubei Province, China
T. Chen, Y. Jin, et al.
Chemistry
Species-specific lipophilicities of fluorinated diketones in complex equilibria systems and their potential as multifaceted reversible covalent warheads
I. Columbus, L. Ghindes-azaria, et al.
