Business

Women's online opinions are still not as influential as those of their male peers in buying decisions

O. Fan-osuala

This research by Onochie Fan-Osuala explores the intriguing question of whether women's online product reviews hold as much sway as men's in shaping consumer decisions. Findings reveal a bias against women's opinions, especially for male-gender-typed products, raising fascinating implications about online influence.

00:00

Playback language: English

Related Publications

Explore these studies to deepen your understanding of the subject.

Education

Quality of instructor, fear of COVID-19, and students' anxiety as predictors of student satisfaction and academic effort in online classes

I. P. Bajs, V. Bazdan, et al.

Psychology

High-frequency sound components of high-resolution audio are not detected in auditory sensory memory

H. Nittono

Chemistry

Species-specific lipophilicities of fluorinated diketones in complex equilibria systems and their potential as multifaceted reversible covalent warheads

I. Columbus, L. Ghindes-azaria, et al.

Business

The government intervention effects on panic buying behavior based on online comment data mining: a case study of COVID-19 in Hubei Province, China

T. Chen, Y. Jin, et al.

Listen, Learn & Level Up

Over 10,000 hours of research content in 25+ fields, available in 12+ languages.

No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.

listen to research audio papers with researchbunny