Food Science and TechnologyHumanities and Social Sciences Communications
Willingness to pay for pesticide-free vegetables in Hokkaido, Japan: the relationship between appearance and pesticide use
K. Nohara
Discover the fascinating insights from Katsuhito Nohara's research on Japanese consumers and their surprising willingness to pay for pesticide-free vegetables. This study reveals that when it comes to purchasing these eco-friendly options, consumers prioritize the absence of pesticides over their appearance, opening new markets for sustainable agriculture.
Related Publications
Explore these studies to deepen your understanding
Adjacent work that informs or extends this paper's methodology and findings.
Food Science and Technology
Modeling the intention to consume and willingness to pay premium price for 3D-printed food in an emerging economy
M. Yang, J. Gao, et al.
Engineering and Technology
Stakeholders' perceptions of and willingness to pay for circular economy in the construction sector
J. Berglund-brown, A. Pandey, et al.
Economics
Going “beyond the GDP” in the digital economy: exploring the relationship between internet use and well-being in Spain
A. S. Álvarez and M. R. Vicente
Transportation
The factors affecting people's willingness in participating in and paying for upgrading their seats from the economy class to the premium class
C. Kuo, R. Jou, et al.
