This study investigates factors influencing passenger participation in and willingness to pay for airline seat upgrades using a double-hurdle model. The study finds that factors affecting participation differ between long- and short-haul flights, with young people and those familiar with seat bidding showing higher participation rates. Passengers on long-haul flights were willing to pay approximately 55% of the reference price for upgrades, while those on short-haul flights were willing to pay about 24%.
Publisher
Humanities & Social Sciences Communications
Published On
Oct 06, 2023
Authors
Chung-Wei Kuo, Rong-Chang Jou, Yi-Chun Chiu
Tags
airline seat upgrades
passenger participation
willingness to pay
double-hurdle model
flight characteristics
consumer behavior
travel preferences
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