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User stickiness to facial recognition payment technology: insights from Sako's trust typology, privacy concerns, and a cross-cultural context

Business

User stickiness to facial recognition payment technology: insights from Sako's trust typology, privacy concerns, and a cross-cultural context

J. Lee, L. Bi, et al.

This study explores the key factors driving user stickiness in facial recognition payment technology. It delves into trust, planned behavior, and privacy concerns, analyzing data from users in both China and the USA. Discover how these factors interplay, revealed by researchers Jung-Chieh Lee, Lei Bi, and Haotian Liu.

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Playback language: English
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