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Unveiling the effect of social media marketing activities on logistics brand equity and reuse intention
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Explore how social media marketing activities shape logistics brand equity and reuse intentions in China! This research reveals the significant impact of interaction, trendiness, customization, and trust on brand equity. Conducted by Xiaofang Lin, Abdullah Al Mamun, Mohammad Masukujjaman, and Qing Yang, this study emphasizes the vital role of brand equity enhancement for logistics service providers.
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