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Understanding the mediating effect of switching costs on service value, quality, satisfaction, and loyalty
BusinessHUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Understanding the mediating effect of switching costs on service value, quality, satisfaction, and loyalty

M. Ha, G. Nguyen, et al.

This research conducted by Minh-Tri Ha, Giang-Do Nguyen, and Bao-Son Doan delves into the critical dynamics between service quality, service value, customer satisfaction, and loyalty within Vietnam's private healthcare sector. It reveals the surprising impact of switching costs on customer loyalty, offering vital insights for improving patient relationships.... show more
Introduction
Literature Review
Methodology
Key Findings
Discussion
Conclusion
Limitations
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