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The use of intellectual property right bundles and firm performance in China

Business

The use of intellectual property right bundles and firm performance in China

L. Zhang and X. Shan

Discover how the joint use of different intellectual property rights can significantly enhance firm performance in China! This exciting research, conducted by Li Zhang and Xiaoguang Shan, reveals the powerful benefits of IPR bundles compared to single IPR types, emphasizing the importance of diverse intellectual property mechanisms for competitive advantage.

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