Education

The unified theory of acceptance and use of DingTalk for educational purposes in China: an extended structural equation model

Y. Hou and Z. Yu

This study by Yukun Hou and Zhonggen Yu explores the factors driving the acceptance of DingTalk, a leading online learning platform in China. With insights from 856 participants, it delves into how effort expectancy, performance expectancy, and more shape user attitudes and behaviors in the Chinese educational context.

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Playback language: English

Index

Abstract

This study extends the Unified Theory of Acceptance and Use of Technology (UTAUT) model to investigate factors influencing the acceptance and use of DingTalk, a popular synchronous online learning platform in China. Using data from 856 participants, the study found that effort expectancy, performance expectancy, facilitating conditions, self-efficacy, and received feedback significantly impacted users' attitudes. Social influence, facilitating conditions, received feedback, and attitudes significantly predicted behavioral intention, while facilitating conditions, received feedback, and behavioral intention influenced use behavior. The extended UTAUT model explained 60.9% of the variance in behavioral intention. The study highlights the importance of various factors in technology adoption within the Chinese educational context.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Oct 24, 2023

Authors

Yukun Hou, Zhonggen Yu

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