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The sharing economy in the hospitality sector: The role of social interaction, social presence, and reciprocity in eliciting satisfaction and continuance behavior

Business

The sharing economy in the hospitality sector: The role of social interaction, social presence, and reciprocity in eliciting satisfaction and continuance behavior

L. H. Lho, W. Quan, et al.

This study by Linda Heejung Lho, Wei Quan, Jongsik Yu, and Heesup Han delves into the socialization factors driving the sharing economy's explosive growth in hospitality. By examining satisfaction, continuance behavior, and the dynamics of reciprocity versus perceived risk, it provides valuable insights for businesses navigating this evolving sector.

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