The sharing economy in the hospitality sector: The role of | ResearchBunny

Index

Abstract

This study investigates the socialization factors and values of the sharing economy as driving forces behind the rapid growth of hospitality businesses within this sector. It assesses their influence on satisfaction and continuance behavior, exploring the role of reciprocity and perceived risk using value-based adoption theory. Mixed methods were employed to identify crucial attributes and validate a proposed theoretical framework, providing insights for hospitality businesses in the sharing economy.

Publisher

Humanities & Social Sciences Communications

Published On

Oct 11, 2022

Authors

Linda Heejung Lho, Wei Quan, Jongsik Yu, Heesup Han

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