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The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model
BusinessHumanities and Social Sciences Communications

The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model

A. Acar, N. Büyükdağ, et al.

This study by Ayşegül Acar, Naci Büyükdağ, Burak Türten, Ersin Diker, and Gülsüm Çalışır explores the intriguing dynamics of brand identity and how it interplays with lifestyle congruence, satisfaction, and consumer repurchase intentions, influenced by familial and peer groups. Discover how demographics like income and gender shape these relationships!... show more
Introduction
Literature Review
Methodology
Key Findings
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Conclusion
Limitations
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