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The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model

Business

The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model

A. Acar, N. Büyükdağ, et al.

This study by Ayşegül Acar, Naci Büyükdağ, Burak Türten, Ersin Diker, and Gülsüm Çalışır explores the intriguing dynamics of brand identity and how it interplays with lifestyle congruence, satisfaction, and consumer repurchase intentions, influenced by familial and peer groups. Discover how demographics like income and gender shape these relationships!

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