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The power of social media influencers: unveiling the impact on consumers’ impulse buying behaviour

Business

The power of social media influencers: unveiling the impact on consumers’ impulse buying behaviour

K. Shamim and M. Azam

This research by Komal Shamim and Muhammad Azam explores how communication factors in influencer marketing affect trust in branded posts, influencing the urge to buy impulsively. Discover how product affection mediates this trust and the surprising role of persuasion knowledge!

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Playback language: English
Citation Metrics
Citations
5
Influential Citations
0
Reference Count
73
Citation by Year

Note: The citation metrics presented here have been sourced from Semantic Scholar and OpenAlex.

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