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The impact of social media discourse on financial performance of e-commerce companies listed on Borsa Istanbul

Business

The impact of social media discourse on financial performance of e-commerce companies listed on Borsa Istanbul

L. M. Batrancea, M. A. Balcı, et al.

This research by Larissa M. Batrancea, Mehmet Ali Balcı, Ömer Akgüller, and Anca Nichita explores the intriguing relationship between social media discourse and the financial performance of Borsa Istanbul's e-commerce XTCRT index during the COVID-19 pandemic. The study uncovers how dynamic Twitter conversations influence market dynamics, especially those related to health and technology.

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Playback language: English
Abstract
This research investigates how changes in public discourse on social media (particularly Twitter, now X) influence the financial performance of companies listed on the e-commerce XTCRT index of Borsa Istanbul amid the COVID-19 pandemic. Utilizing a unique 4-layer network structure integrating daily closing prices, highest and lowest values, and trading volume data with Twitter discussions on six categories (culture, economy, health, politics, technology, world affairs), and employing multilayer network analysis, LSTM architecture, and NARDL analysis, the study finds a high responsiveness of the e-commerce index to social media content, particularly discussions related to health, technology, and world affairs. Social media discussions significantly shape index composition, resulting in shifts in market dynamics.
Publisher
Humanities and Social Sciences Communications
Published On
Oct 24, 2024
Authors
Larissa M. Batrancea, Mehmet Ali Balcı, Ömer Akgüller, Anca Nichita
Tags
social media
financial performance
e-commerce
COVID-19
Borsa Istanbul
market dynamics
Twitter discussions

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