BusinessHUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS
The mobile-assisted showroomer's dilemma: where to buy? Actions to prevent sales leakage
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This research explores the fascinating world of mobile-assisted showrooming, revealing that nearly 45% of shoppers prefer buying online while in-store. Discover how ethical judgments like relativism and egoism drive this behavior, all thanks to the insights from María Alesanco-Llorente, Eva Reinares-Lara, Jorge Pelegrín-Borondo, and Cristina Olarte-Pascual.
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