This paper reviews global food marketing policies and academic literature to demonstrate how current legislative approaches can be strengthened to protect children from unhealthy food and non-alcoholic beverage marketing. While some governments are implementing legislation, its scope is limited. Opportunities for strengthening include raising the age threshold to 18; broadening the focus beyond child-directed marketing; designing tailored regulations for various settings, media, and techniques; strengthening food classification systems; balancing comprehensive approaches with stepwise implementation; and improving monitoring and enforcement.
Publisher
Current Obesity Reports
Published On
Dec 20, 2023
Authors
Fiona Sing, Kathryn Backholer
Tags
food marketing
legislation
children's health
unhealthy food
policy improvement
regulations
monitoring
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