Business

The interaction effect of online review language style and product type on consumers’ purchase intentions

Z. Liu, S. Lei, et al.

Discover how online review styles can influence purchase intentions differently for various product types. This fascinating research conducted by Zhen Liu, Shao-hui Lei, Yu-lang Guo, and Zhi-ang Zhou unveils the power of literal and figurative language in shaping consumer behavior through social presence.

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Playback language: English

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