Business

The impact of perceived risk of online takeout packaging and the moderating role of educational level

M. Guo, L. Wu, et al.

Explore how perceived packaging pollution risk affects online takeout purchase intentions in China! This fascinating research, conducted by Meiwen Guo, Liang Wu, Cheng Ling Tan, Jun-Hwa Cheah, Yuhanis Abdul Aziz, Jianping Peng, Chun-Hung Chiu, and Rongwei Ren, reveals that PPRP significantly influences consumer attitudes and behavior, shedding light on sustainable food consumption practices.

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