Business

Comparing the influence of visual information and the perceived intelligence of voice assistants when shopping for sustainable clothing online

P. Li, C. Wu, et al.

Discover how visual information and perceived intelligence of voice assistants can significantly shape consumer attitudes and purchase behavior towards sustainable clothing online. This fascinating research by Pei Li, Chunmao Wu, and Charles Spence offers valuable insights for brands looking to enhance consumer decision-making in the realm of sustainability.

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Playback language: English

Index

Abstract

This study investigates the impact of visual information (VI) and perceived intelligence of voice assistants (PIVA) on consumer purchase behavior (PB) for sustainable clothing online. Analyzing 2656 samples using correlation, factor, and regression analyses, the results show that VI and PIVA significantly influence positive attitudes and PB toward sustainable clothing. The study also reveals that the effect of VI and PIVA on PB, mediated by positive attitudes, is moderated by knowledge of sustainability issues. The findings offer theoretical implications for sustainable clothing online retailing and provide guidance for brands to improve consumer decision-making.

Publisher

Humanities and Social Sciences Communications

Published On

Oct 21, 2023

Authors

Pei Li, Chunmao Wu, Charles Spence

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