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THE EFFECTS OF THE SMALL BUSINESS FOUNDER'S NEED FOR COGNITION ON EARLY STAGE PERFORMANCE
BusinessJournal of Small Business Strategy

THE EFFECTS OF THE SMALL BUSINESS FOUNDER'S NEED FOR COGNITION ON EARLY STAGE PERFORMANCE

J. Leaptrott

Discover how small business owners’ thinking style can drive early sales: this study finds a significant positive relationship between owners’ need for cognition and sales growth in new childcare ventures. Research conducted by John Leaptrott (Georgia Southern University).... show more
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Introduction
Literature Review
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Key Findings
Discussion
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Limitations
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