Business

THE EFFECTS OF THE SMALL BUSINESS FOUNDER'S NEED FOR COGNITION ON EARLY STAGE PERFORMANCE

J. Leaptrott

Discover how small business owners’ thinking style can drive early sales: this study finds a significant positive relationship between owners’ need for cognition and sales growth in new childcare ventures. Research conducted by John Leaptrott (Georgia Southern University).

00:00

~3 min • Beginner • English

Index

Abstract

This study assesses the relationship between the need for cognition and early stage organizational performance for a sample of small business owners who started new childcare ventures. Their need for cognition was assessed as a predictor of performance that was measured by sales growth. The data supported a significant positive relationship between need for cognition and performance as predicted. This study suggests that the cognitive characteristics of small business owners can influence the performance of their businesses.

Publisher

Journal of Small Business Strategy

Published On

Authors

John Leaptrott

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