Business

THE EFFECTS OF THE SMALL BUSINESS FOUNDER'S NEED FOR COGNITION ON EARLY STAGE PERFORMANCE

J. Leaptrott

Discover how small business owners’ thinking style can drive early sales: this study finds a significant positive relationship between owners’ need for cognition and sales growth in new childcare ventures. Research conducted by John Leaptrott (Georgia Southern University).

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~3 min • Beginner • English

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