Business

The effect of environmental values, beliefs, and norms on social entrepreneurial intentions among Chinese university students

Q. Yang, A. A. Mamun, et al.

This study by Qing Yang, Abdullah Al Mamun, Siyu Long, Jingzu Gao, and Khairul Anuar Mohd Ali explores the factors driving social entrepreneurial intentions among Chinese university students. Utilizing the values-beliefs-norms theory, the research reveals the impact of altruistic values and social norms on encouraging prosocial behavior amidst the challenges posed by the COVID-19 pandemic.

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Playback language: English

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