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The effect of environmental values, beliefs, and norms on social entrepreneurial intentions among Chinese university students

Business

The effect of environmental values, beliefs, and norms on social entrepreneurial intentions among Chinese university students

Q. Yang, A. A. Mamun, et al.

This study by Qing Yang, Abdullah Al Mamun, Siyu Long, Jingzu Gao, and Khairul Anuar Mohd Ali explores the factors driving social entrepreneurial intentions among Chinese university students. Utilizing the values-beliefs-norms theory, the research reveals the impact of altruistic values and social norms on encouraging prosocial behavior amidst the challenges posed by the COVID-19 pandemic.

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Playback language: English
Abstract
This study investigates the factors influencing social entrepreneurial intentions (SEIs) among Chinese university students using the values-beliefs-norms (VBN) theory. Data from 769 students, collected via online surveys, were analyzed using partial least squares-structural equation modeling (PLS-SEM). Results show a positive influence of altruistic and traditional values on normative beliefs. However, awareness of consequences and attribution of responsibility did not significantly affect personal norms, potentially due to inadequate student socialization during the COVID-19 pandemic. Personal, injunctive, and descriptive social norms positively impacted SEIs. The study suggests strategies for fostering prosocial behaviors and promoting social entrepreneurship among students.
Publisher
Humanities and Social Sciences Communications
Published On
Jul 29, 2024
Authors
Qing Yang, Abdullah Al Mamun, Siyu Long, Jingzu Gao, Khairul Anuar Mohd Ali
Tags
social entrepreneurial intentions
Chinese university students
values-beliefs-norms theory
altruistic values
social norms
COVID-19

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