Business

The effect of articulation in sports posters on betting behavior

M. Alonso-dos-santos, S. Mohammadi, et al.

This groundbreaking research conducted by M. Alonso-Dos-Santos, S. Mohammadi, and F. Velasco Vizcaíno reveals how the perceived congruence and sincerity of Commercial Gambling Providers can influence consumers' willingness to engage in sports betting. With 518 UK participants involved, the findings pave the way for understanding the role of sponsorship in shaping betting behavior.... show more

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