Business

The devil is in the details! Effect of differentiated platform governance on online review manipulation

Q. Wang, W. Zhang, et al.

This exciting research explores how differentiated platform governance impacts online review manipulation. Conducted by Qiang Wang, Wen Zhang, Jian Li, Feng Mai, and Zhenzhong Ma, the findings reveal effective strategies to mitigate manipulation probability while highlighting the complex relationship between governance and perceived product quality.

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Playback language: English

Index

Abstract

This paper investigates the effect of differentiated platform governance on online review manipulation. The authors develop a game theoretical model and conduct an empirical analysis using Amazon.com review data. Results show that platform governance targeting manipulation intensity and duration effectively mitigates manipulation probability, while governance targeting perceived product quality shows an inverted U-shape relationship.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Oct 08, 2024

Authors

Qiang Wang, Wen Zhang, Jian Li, Feng Mai, Zhenzhong Ma

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