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Sustainable supply chain, digital transformation, and blockchain technology adoption in the tourism sector

Business

Sustainable supply chain, digital transformation, and blockchain technology adoption in the tourism sector

M. Sarfraz, K. F. Khawaja, et al.

This research explores how adopting a sustainable supply chain strategy can enhance competitive advantage in the tourism sector. The study reveals that blockchain technology adoption plays a crucial role in this relationship, while digital transformation and sustainable practices act as important moderators. Discover the insights from Muddassar Sarfraz, Kausar Fiaz Khawaja, Heesup Han, Antonio Ariza-Montes, and Juan Manuel Arjona-Fuentes.

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