Business

Sustainable supply chain, digital transformation, and blockchain technology adoption in the tourism sector

M. Sarfraz, K. F. Khawaja, et al.

This research explores how adopting a sustainable supply chain strategy can enhance competitive advantage in the tourism sector. The study reveals that blockchain technology adoption plays a crucial role in this relationship, while digital transformation and sustainable practices act as important moderators. Discover the insights from Muddassar Sarfraz, Kausar Fiaz Khawaja, Heesup Han, Antonio Ariza-Montes, and Juan Manuel Arjona-Fuentes.

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Abstract

This paper investigates the impact of sustainable supply chain strategy (SSCS) on sustainable competitive advantage (SCA) in the tourism sector. It examines the mediating role of blockchain technology (BCT) adoption and the moderating roles of digital transformation (DT) and sustainable supply chain practices (SSCP). Using a quantitative approach and data from 331 hotel and resort managers, the study finds that BCT adoption mediates the relationship between SSCS and SCA. DT moderates the SSCS-BCT adoption relationship, while SSCP moderates the BCT adoption-SCA relationship. The findings highlight the importance of adopting sustainable strategies and advanced technologies for competitive advantage.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Sep 06, 2023

Authors

Muddassar Sarfraz, Kausar Fiaz Khawaja, Heesup Han, Antonio Ariza-Montes, Juan Manuel Arjona-Fuentes

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