This study investigated whether sequential effects influence the affective appraisal of food images. Participants from 16 countries (N=1278) viewed a sequence of 60 food images and rated their valence and arousal. Results showed positive serial dependence for both measures, with arousal depending on up to three previous trials and valence on the immediately preceding trial, exhibiting negative dependence up to four trials back. These effects were larger for males than females, independent of BMI, age, and culture. The findings are relevant for food delivery service websites and restaurant menu design.
Publisher
Humanities and Social Sciences Communications
Published On
Oct 12, 2021
Authors
Erik Van der Burg, Alexander Toet, Zahra Abbasi, Anne-Marie Brouwer, Jan B. F. Van Erp, Victor L. Kallen, Daisuke Kaneko, Youjin (Eugene) Kim, Marise Kinnear, Henriëtte L. de Kock, Dyah Kusbiantari, Tzong-Ru Lee, Yingxuan Liu, Bohdan L. Luhovyy, Emily MacEachern, Abadi Gebre Mezgebe, Rouja Nikolova, Ganiyat Olatunde, Wilis Srisayekti, Muhammad Rizwan Tahir, Shota Ushiama, Merve Aslıhan Yürek
Tags
sequential effects
affective appraisal
food images
valence
arousal
gender differences
cross-cultural study
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