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Scale transformation of place brands: a visual study of Xinhepu, Guangzhou
BusinessHumanities and Social Sciences Communications

Scale transformation of place brands: a visual study of Xinhepu, Guangzhou

J. Zhang, M. Lin, et al.

Uncover the fascinating transformation of place brands through the lens of Xinhepu in Guangzhou, China. This engaging research, conducted by Jiayin Zhang, Mingliang Lin, Min Wang, and Yinbin Lin, delves into how local and non-local perceptions shape brand identity, influenced by cultural and spatial dynamics.... show more
Introduction
Literature Review
Methodology
Key Findings
Discussion
Conclusion
Limitations
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