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Resilience in tourism-based SMEs driven by initiatives and strategies through share value relational capital viewed from a resource-based theory perspective

Business

Resilience in tourism-based SMEs driven by initiatives and strategies through share value relational capital viewed from a resource-based theory perspective

Suherman, F. P. Widiatmaka, et al.

This study delves into the resilience of Small and Medium Enterprises (SMEs) within the tourism sector, exploring the vital roles of share value relational capital, frugal innovation, and ambidexterity. Conducted by a team of experts from various prestigious institutions, the research identifies strategic pathways to enhance SME resilience, showcasing insights that could revolutionize the tourism landscape.

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