Business

Resilience in tourism-based SMEs driven by initiatives and strategies through share value relational capital viewed from a resource-based theory perspective

Suherman, F. P. Widiatmaka, et al.

This study delves into the resilience of Small and Medium Enterprises (SMEs) within the tourism sector, exploring the vital roles of share value relational capital, frugal innovation, and ambidexterity. Conducted by a team of experts from various prestigious institutions, the research identifies strategic pathways to enhance SME resilience, showcasing insights that could revolutionize the tourism landscape.

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Abstract

This study investigates the factors contributing to the resilience of Small and Medium Enterprises (SMEs) in the tourism sector. Using a quantitative approach and data from 132 tourism SMEs (568 usable responses), the study examines the roles of share value relational capital, frugal innovation, and ambidexterity. Structural equation modeling (AMOS SEM) was employed to analyze the data. Results indicate that all proposed hypotheses were accepted, demonstrating the significant roles of share value relational capital, frugal innovation, and ambidexterity in enhancing SME resilience. Three strategic pathways for increasing resilience are identified.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Sep 03, 2024

Authors

Suherman, Florentinus Pambudi Widiatmaka, Fitri Kensiwi, Didik Dwi Suharso, Sukirno, Pranyoto, Susena Karona Cahya, Kundori, Haniek Listyorini, Sapto Supriyanto, Pranoto, Sukrisno

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