Business

Privacy paradox in 3D body scanning technology: the effect of 3D virtual try-on experience in the relationship between privacy concerns and mobile app adoption intention

S. Youn, J. Hwang, et al.

Dive into this intriguing study by Song-yi Youn, Joohye Hwang, Li Zhao, and Jong-Bum Kim, exploring how avatar-based virtual try-on services can ease your privacy worries related to 3D body scanning. You'll discover how personalized experiences and responsiveness can turn apprehension into adoption intention, making technology work for you!

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