Business

Privacy paradox in 3D body scanning technology: the effect of 3D virtual try-on experience in the relationship between privacy concerns and mobile app adoption intention

S. Youn, J. Hwang, et al.

Dive into this intriguing study by Song-yi Youn, Joohye Hwang, Li Zhao, and Jong-Bum Kim, exploring how avatar-based virtual try-on services can ease your privacy worries related to 3D body scanning. You'll discover how personalized experiences and responsiveness can turn apprehension into adoption intention, making technology work for you!... show more

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