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Pricing Power in the Context of Competition Between Platform Sales and Live Streaming Sales
BusinessHumanities and Social Sciences Communications

Pricing Power in the Context of Competition Between Platform Sales and Live Streaming Sales

S. Bai, Y. Xu, et al.

Discover how competition between platform sales and live streaming transforms pricing power in the supply chain ecosystem. This research by Shizhen Bai, Yun Xu, Hao He, and Dingyao Yu uncovers two stable strategies influencing this dynamic environment.... show more
Introduction
Literature Review
Methodology
Key Findings
Discussion
Conclusion
Limitations
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