logo
ResearchBunny Logo
Populism, cyberdemocracy and disinformation: analysis of the social media strategies of the French extreme right in the 2014 and 2019 European elections

Political Science

Populism, cyberdemocracy and disinformation: analysis of the social media strategies of the French extreme right in the 2014 and 2019 European elections

U. Carral, J. Tuñón, et al.

Explore how Uxía Carral, Jorge Tuñón, and Carlos Elías delve into the communication strategy of France's extreme right-wing party, Rassemblement National, on Twitter. This research uncovers a fascinating evolution in the party's image amidst the 2014 and 2019 European elections, showcasing a blend of increased engagement and populism.

00:00
00:00
Playback language: English
Abstract
This paper analyzes the communication strategy of the Rassemblement National (RN), a French extreme right-wing party, on Twitter during the 2014 and 2019 European elections. Through qualitative analysis of 1256 tweets, the study reveals a shift in the party's image, aiming to broaden its appeal while retaining its populist core. The RN's strategy involved increasing tweet volume, using more multimedia content, and diversifying authorship to enhance engagement and create a more mainstream image.
Publisher
HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS
Published On
May 17, 2023
Authors
Uxía Carral, Jorge Tuñón, Carlos Elías
Tags
Rassemblement National
Twitter strategy
European elections
populism
social media
communication analysis
political image
Listen, Learn & Level Up
Over 10,000 hours of research content in 25+ fields, available in 12+ languages.
No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.
listen to research audio papers with researchbunny