Political Science

Populism, cyberdemocracy and disinformation: analysis of the social media strategies of the French extreme right in the 2014 and 2019 European elections

U. Carral, J. Tuñón, et al.

Explore how Uxía Carral, Jorge Tuñón, and Carlos Elías delve into the communication strategy of France's extreme right-wing party, Rassemblement National, on Twitter. This research uncovers a fascinating evolution in the party's image amidst the 2014 and 2019 European elections, showcasing a blend of increased engagement and populism.

00:00

Playback language: English

Index

Abstract

This paper analyzes the communication strategy of the Rassemblement National (RN), a French extreme right-wing party, on Twitter during the 2014 and 2019 European elections. Through qualitative analysis of 1256 tweets, the study reveals a shift in the party's image, aiming to broaden its appeal while retaining its populist core. The RN's strategy involved increasing tweet volume, using more multimedia content, and diversifying authorship to enhance engagement and create a more mainstream image.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

May 17, 2023

Authors

Uxía Carral, Jorge Tuñón, Carlos Elías

Related Publications

Explore these studies to deepen your understanding of the subject.

Political Science

Social media and the rise of radical right populism in Portugal: the communicative strategies of André Ventura on X in the 2022 elections

H. Prior

Business

Connecting with fans in the digital age: an exploratory and comparative analysis of social media management in top football clubs

E. Romero-jara, F. Solanellas, et al.

Sociology

Social media and anti-immigrant prejudice: a multi-method analysis of the role of social media use, threat perceptions, and cognitive ability

S. Ahmed, K. Jaidka, et al.

Social Work

The effect of social media engagement on social integration of elderly migrants in China: the mechanism of perceived social support and psychological resilience

L. He, H. B. M. Adnan, et al.

Listen, Learn & Level Up

Over 10,000 hours of research content in 25+ fields, available in 12+ languages.

No more digging through PDFs, just hit play and absorb the world's latest research in your language, on your time.

listen to research audio papers with researchbunny