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Personalising climate change—how activists from Fridays for Future visualise climate action on Instagram

Environmental Studies and Forestry

Personalising climate change—how activists from Fridays for Future visualise climate action on Instagram

D. Shim

This exploratory study investigates how Fridays for Future activists effectively utilize Instagram for climate change communication. By personalizing climate narratives through powerful imagery, the research sheds light on the impacts of global climate change at a local level, performances that convey urgent messages, and the visualization of contentious politics. Conducted by David Shim.

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Playback language: English
Abstract
This exploratory study examines the visual climate change communication of Fridays for Future (FFF) on Instagram. It analyzes how FFF activists personalize climate storytelling through images, focusing on three themes: localizing the effects of global climate change, using performances to convey climate messages, and visualizing contentious politics. The study highlights personalization as a powerful tool in climate communication and emphasizes the role of climate activists as key actors in visual climate change communication.
Publisher
HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS
Published On
Aug 22, 2024
Authors
David Shim
Tags
climate change
Fridays for Future
Instagram
visual communication
climate activism
personalization
contentious politics
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