This exploratory study examines the visual climate change communication of Fridays for Future (FFF) on Instagram. It analyzes how FFF activists personalize climate storytelling through images, focusing on three themes: localizing the effects of global climate change, using performances to convey climate messages, and visualizing contentious politics. The study highlights personalization as a powerful tool in climate communication and emphasizes the role of climate activists as key actors in visual climate change communication.

David Shim