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Persistent interaction patterns across social media platforms and over time

Sociology

Persistent interaction patterns across social media platforms and over time

M. Avalle, N. D. Marco, et al.

This groundbreaking research conducted by Michele Avalle and colleagues reveals persistent patterns of toxic content across social media platforms over nearly four decades. The study uncovers how human behavior shapes online discourse, highlighting that longer conversations can exhibit higher toxicity but do not always discourage participation. Discover the fascinating dynamics behind digital discussions!

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Playback language: English
Abstract
This paper investigates consistent patterns of toxic content across various social media platforms over time. Analyzing a large dataset spanning eight platforms and 34 years, the study reveals persistent conversation patterns and user behavior regardless of platform, topic, or time. While longer conversations show higher toxicity, toxicity doesn't always deter participation, nor does it necessarily escalate over time. The analysis suggests that contrasting opinions significantly contribute to more hostile discussions. The persistence of these patterns highlights the crucial role of human behavior in shaping online discourse.
Publisher
Nature
Published On
Apr 18, 2024
Authors
Michele Avalle, Niccolò Di Marco, Gabriele Etta, Emanuele Sangiorgio, Shayan Alipour, Anita Bonetti, Lorenzo Alvisi, Antonio Scala, Andrea Baronchelli, Matteo Cinelli, Walter Quattrociocchi
Tags
toxic content
social media
user behavior
online discourse
communication patterns
hostile discussions
human behavior

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