BusinessPalgrave Communications
Online customer behavior: perceptions regarding the types of risks incurred through online purchases
T. M. Bach, W. V. D. Silva, et al.
This insightful study explores how various types of risks shape trust and decision-making in online shopping. Conducted by a team of researchers including Tatiana Marceda Bach and Wesley Vieira da Silva, it reveals critical insights that companies must consider for enhancing consumer confidence and improving risk-reduction strategies.
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