More than news! Mapping the deliberative potential of a political online ecosystem with digital trace data

Does the internet facilitate everyday public deliberation? Previous research on this question has largely focused on specific aspects, such as online news media diets or political discussions on social media. However, increasingly complex media environments are composed of different arenas with different respective potential for democracy. While previous work extensively dealt with the quality of political discussion online, it is a necessary but overlooked step, to consider the upstream features of digital infrastructure and usage. Using digital trace data from Germany, this study maps out which websites are relevant for online public discourse, introduces a measure of deliberative potential along six dimensions (information, communication, participation, connectivity, inclusivity and heterogeneity), and explores different types of websites alongside high level usage patterns. Besides a class of mainstream informational hubs, a class of quality information providers that includes most established public broadcasting sites was found. A third class of niche online forums hosts political discussions among more tightly-knit online communities, supporting previous findings of incidental exposure to political content online. While the mainstream information hubs in the sample attract a much larger volume of clicks, users spend relatively more time consuming political information on quality information sites as well as on niche online forums to engage with politics online. This project takes a more holistic perspective of the diverse ecosystem of online deliberation, while presenting a first quantitative exploration of a deliberative system.

Lisa Oswald