Business

"Mãe empreendedora": entre a promessa de uma subjetividade emergente e a frustração performática

J. Salgado and M. F. Jorge

This article delves into the complexities surrounding the 'mompreneur' phenomenon, a term that has gained momentum since 1996, especially in Brazil. By employing Foucault's discourse analysis on testimonials from the Facebook group 'Maternativa,' the authors uncover the tensions between societal expectations and personal frustrations of entrepreneur mothers. Join Julia Salgado and Marianna Ferreira Jorge as they explore this intriguing social category.