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Marketing antibiotics as vaccines? Analyzing the successful marketing of a pharmaceutical innovation: the case of tulathromycin in veterinary medicine

Veterinary Science

Marketing antibiotics as vaccines? Analyzing the successful marketing of a pharmaceutical innovation: the case of tulathromycin in veterinary medicine

J. Eberhart

Discover how tulathromycin (Draxxin®) has transformed the cattle and pig industries through its long-acting properties and innovative marketing strategies. This study by Joséphine Eberhart delves into the insights of veterinarians and the challenges faced in intensive farming.... show more
Citation Metrics
Citations
1
Influential Citations
0
Reference Count
31
Citation by Year

Note: The citation metrics presented here have been sourced from Semantic Scholar and OpenAlex.

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