Marketing antibiotics as vaccines? Analyzing the successful | ResearchBunny

Index

Abstract

This article examines the remarkable success of tulathromycin (Draxxin®) in the cattle and pig industries. Through interviews with veterinarians, observations of training sessions, and analysis of professional journals, the study reveals that Draxxin's success is attributed to its unique long-acting properties, its presentation as a solution to organizational challenges in intensive farming, and its marketing strategy that subtly conflates it with vaccines.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Oct 17, 2024

Authors

Joséphine Eberhart

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